Reports To: Digital Marketing Manager
Grade: 5
The salary scale for this role is €51,349 - €70,450
New Entrants to the Public Sector commence on the first point of the Scale
Purpose
Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.
Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.
In this role, you implement and showcase best in class audience led content, in order to attract, engage and convert key target audiences.
What you’ll do
Develop and implement relevant, engaging and memorable content and communications across digital channels.
Work collaboratively across teams and subject areas to develop comprehensive content and communications.
Collaborate with creative agency to provide best in class strategic thinking, engaging content and creative outputs.
Implement, champion and guide colleagues on content best practices and promote consistency across digital channels.
Understand and extract insights from marketing data and analytics dashboards.
Strategic planning of content across the customer journey, leveraging key opportunities to engage and convert leads.
Monitor digital marketing research and trends, employing latest developments in innovation, AI and performance.
Contribute to the overall digital marketing strategy, and cross-functional projects.
Manage assigned budgets in accordance with One Bord Bia procedures.
Adhere to the One Bord Bia Operating Model.
About You
Essential Knowledge, Skills & Capabilities
Knowledge:
Digital Marketing,
Content development
Content performance analysis
Skills & Capabilities:
3+ years’ experience operating in a Marketing, Digital Communications, Journalism, Media, or other relevant discipline.
Digital first mindset, comfortable with an agile culture focused on continuous improvement
Content strategy and a deep understanding of performance content.
Excellent copywriting experience with a flawless attention to detail
Proven expertise in turning complex information into engaging, digestible, audience-led content.
Excellent communication skills, written, verbal, and presentation skills.
Ability to work within an established tone of voice.
Passionate about digital marketing and has a strong understanding of the digital marketing ecosystem.
Capable of managing stakeholder relationships, setting and meeting appropriate expectations.
Builds strong relationships and likes to work as part of a multi-disciplinary team.
Desirable Knowledge, Skills & Capabilities
Knowledge:
Salesforce systems/ product knowledge beneficial
Skills & Capabilities:
Experience working with content management systems platforms
Salesforce Marketing Cloud experience
Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us. Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience. Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.
Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at humanresources@bordbia.ie