Reports To: Head of Brand Development, Innovation & Client Insight
Grade: 4
The salary scale for this role is €79,600 - €94,344
New Entrants to the Public Sector commence on the first point of the Scale
Purpose
Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.
Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.
In this role, you contribute to the strategic insights, planning and evaluation agenda of the Bord Bia Marketing Division in line with our Food Brand Ireland strategy as well as lead, develop, deliver and leverage a programme of client company and industry foresight & insight studies to drive increased impact and efficiency of our activities and pursue value
capture and creation for our industry.
What you’ll do
Contribute to Bord Bia strategy development by proactively identifying the strategic insights requirement for Bord Bia’s Central Marketing team in line with our Food Brand Ireland strategy and playing a lead role in the delivery of our strategic planning process.
Provide brand planning services to Bord Bia’s Marketing Division, including, but not limited to:
Provision of consumer, customer, market and farmer insight to inform the development of our marketing and communications activities.
Development of a deep understanding of our target groups and the ‘from – to’ behaviour change our marketing is seeking to deliver in each case.
Contribution to the development and delivery of an effective and robust measurement and evaluation (M&E) programme, ensuring that our marketing and communications KPIs facilitate continuous improvement in the effectiveness of our marketing activities.
Commission primary research studies with external agencies both for industry (for example, insight & trend study) and for client companies (for example, annual Brand Health Check study). This work will include collaboration with colleagues and/or client companies to inform and plan studies; project management of the research procurement process; production of compelling research and study-based reports that identify actionable implications.
Support client companies in the use of foresight and insight studies to deliver their business goals, including working with client companies on strategic planning activities, developing and facilitating workshops with client companies; and working with client companies to research, test and refine innovation concepts with customers or consumers. For example, help clients build relevant credible and distinctive branded propositions, or map consumer/customer journeys to help clients build effective marketing plans.
Act as a champion for collaboration between the Strategic Insights and Marketing divisions, proactively identifying synergies which can be realised by leveraging the different skills, experience, and expertise across the two Divisions. Role-model adherence to the One Bord Bia Operating Model.
Assist with publicising and disseminating insight studies and represent Bord Bia at external events, for example making presentations on behalf of the Strategic Insights Division.
Manage assigned budgets in accordance with One Bord Bia procedures.
About You
Essential Knowledge, Skills & Capabilities
Knowledge:
A minimum of 5 years’ experience in a related industry or business
Market & Consumer insight study design & delivery
Foresight and Insight study design & delivery
Qualitative and quantitative research methodologies
Consumer and customer insight generation
Data analysis and presentation.
Skills & Capabilities:
Agency/supplier Management
Presentation and communication skills
Influencing skills
Desirable Knowledge, Skills & Capabilities
Knowledge:
Design Thinking principles
Food sustainability
Consumer Marketing
Skills & Capabilities:
Cross-cultural experience
Agency experience
Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us. Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience. Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.
Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at humanresources@bordbia.ie