Brand Development & Innovation Specialist



Reports To: Head of Brand Development, Innovation and Client Insight

Grade: 4


The salary scale for this role is €75,187 – €89,113; with Long Service increments of LSI1:

€91,985 and LSI2: €94,861.


New Entrants to the Public Sector commence on the first point of the Scale



Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.

Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.


In this role, you will deliver brand creation, development, innovation, and activation services in pursuit of growth and value capture for Bord Bia client companies. Over time the goal of this agenda is deliver a culture of best practice in brand development for the Irish food, drink and horticulture industry.


What you’ll do 

  1. Provide bespoke brand development and innovation services to Bord Bia’s client companies, and internal departments as required, through the development of new brands, innovations or brand extensions. This involves the project management of a full-service brand development offering encompassing insight generation; proposition building; qualitative and quantitative research; and visual identity creation.

  2. Provide bespoke marketing support to client companies through expert guidance, strategic thinking and end-to-end project management on both short-term, performance marketing and longer-term, incremental brand equity building activities. This offering includes strategic planning and implementation of brand activity across digital marketing, PR and in-store activation.

  3. Support smaller client companies with the delivery of Bord Bia’s defined brand development and innovation services and supports, including but not limited to, SuperBrands, HiPO and Think Digital

  4. Support client companies on strategic planning activities, including but not limited to brand strategy, product innovations and marketing strategy.

  5. Maintain and manage relationships with a broad range of 3rd party agencies, service providers and organisations including brand strategy, design, research, marketing and digital agencies.

  6. Work with colleagues across the Strategic Insights team to leverage Bord Bia insight and foresight work, and knowledge and market intelligence resources in Client projects and strategic planning activities.

  7. Collaborate closely with Capability and Knowledge Management colleagues.

  8. Manage the performance of team members by determining and delegating priorities, through regular, formal PDP and PGP conversations and informal feedback and coaching.

  9. Manage assigned budgets in accordance with One Bord Bia procedures.

  10. Embed adherence to the One Bord Bia Operating Model.

About You

Essential Knowledge, Skills & Capabilities


  • Insight-led thinking and market research

  • Strategic brand development

  • Brand planning

  • Innovation best practice

  • Agency management experience

Skills & Capabilities:

  • Digital first mindset

  • Comfortable with an agile culture focused on continuous improvement

  • Workshop facilitation skills

  • Communication skills

  • Analytical capability

  • Creative thinking

  • Project planning and management skills

Desirable Knowledge, Skills & Capabilities


  • Design thinking principles

  • Food & Drink Industry experience

  • Digital marketing capabilities

  • Website & e-commerce development experience

  • B2B marketing capabilities

Skills & Capabilities:

  • Presentation skills

  • Influencing skills

  • Literacy skills

 Closing Date/Time: Friday, 6 October 2023 @ 4:00pm (GMT/UTC +1)

 Learn more about working at Bord Bia. Click here!


Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone, and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us. Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience. Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.


Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at

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