Job Title:      Market Specialist, China

Reporting to: Market Manager, China


Job Purpose:

To assist the Bord Bia China Manager in the development, implementation and measurement of Bord Bia’s client services, to support sustainable business opportunities for Irish food and drink exporters in China.

Key Organisational Relationships

China Manager, Director of Global Business Development, CEO Office, Food & Beverage Sector Managers, Global Key Account Manager, Organisation and Industry Talent Development Director, EU Promotions Manager, Strategic Insights & Planning team, and Marketing and Communications team.

Key External Relationships

Irish Department of Agriculture officials, Irish Department of Foreign Affairs’ China representatives, Irish food & drink companies, key local importers, distributors and customers, industry representative bodies, third party agencies and consultants, and state agencies, local trade media and key opinion leaders

Key Accountabilities

1. Drive the success of the Irish food and beverage industry in China by identifying and converting leads into opportunities for Irish clients, and fostering close relationships with key stakeholders in China.

2. Become a China market insights expert and share those insights impactfully with clients, customers, and colleagues.

3. Strengthen the reputation of Irish food and drink in China through the development and execution of an engaging marketing and communications plan.

4. Actively contribute to and influence Bord Bia’s strategy and planning process, and secure backing for key initiatives in China, including relevant EU funded applications. Ensure consistency of the application of the China strategy with Bord Bia’s corporate and sector strategies.

5. Deliver KPIs for China and complete internal reporting on same.

Main Duties

1. Develop and implement sector strategies and annual plans for Irish food and drink in China.

2. Engage regularly with stakeholders, building new and strengthening existing relationships.

3. Represent Bord Bia at trade shows, events and conferences, presenting where required.

4. Conduct one to one buyer meetings and presentations to generate opportunities for Irish companies.

5. Co-ordinate offline and online Irish food promotions and digital marketing campaigns (both trade and consumer) to raise awareness of Irish food and Irish industry capability.

6. Contribute to organisation of trade missions and other market study visits involving Irish government and company delegates.

7. Recruit Chinese buyers, media, online influencers, and officials and organise their inward visits to Ireland.

8. Keep abreast of market trends and regulatory environment in specific sectors and channels, as well as economic, social and political trends, and communicate to Irish stakeholders via regular reports.

9. Coordinate projects and manage relationships with service providers and consultants, including the tendering process for new projects.

10. Provide input into various internal and departmental reporting mechanisms: key performance indicator reports, market profiles and annual reports.

11. Respond to journalist queries and organise interviews (subject to approval from Corporate Communications Department).

12. Work with team implementing EU funded promotions, where relevant, giving directional guidance to ensure consistency with central promotional activities.

13. Manage allocated budgets efficiently in accordance with organisational policy and procedure to ensure value for money is delivered and all internal and statutory governance commitments are met by the required deadlines.



Degree level qualification in relevant discipline, e.g. International Business/Marketing


· 3 + years’ experience operating in a marketing or business development role

· Experience generating and distilling market insights

· Successful implementation of trade and/or consumer marketing campaigns

· Experience and knowledge of the food and drink industry an advantage

· Knowledge of the Irish Food, Drink and Horticulture sector

· Record of working independently in China

· Proven experience of building credible professional relationships with suppliers, trade customers, media, and government both in Ireland and the marketplace

· Proven experience operating professionally in different cultures

· Strong results driven KPI culture; budget management experience

Required Skills:

· Fluent written and spoken English and proficient written and spoken Chinese

· Excellent communication and presentation skills, with strong verbal and report writing ability

· Highly tuned influencing and negotiating skills adapted to the local culture

· Proven organisational skills and practical application of project management tools and techniques

· Proficient business use of the full Microsoft Office suite, Salesforce CRM and video conferencing tools


Closing Date: Sunday, 27 June 2021, 5:00pm (GMT+1) 

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