Digital Content Executive


Reports To: Digital Marketing Manager

Grade: 5


The salary scale for this role is €44,259 - €60,874; with Long Service increments of LSI1: €63,062 & LSI2: €65,246. New Entrants to the Public Sector commence on the first point of the Scale




Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.

Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.


In this role you would play a key role in achieving this purpose, by ensuring user centric communication through content across Bord Bia’s multiple websites, platforms and social media channels in line with the organisation’s digital marketing strategy.


What you’ll do


  1. Contribute to the development of digital marketing strategies for Bord Bia, and specifically an effective integrated content strategy and roadmap
  2. Develop, manage and update content (e.g. text, images, video and other media) including writing, editing and proof reading across Bord Bia’s digital landscape
  3. Work closely with the Digital Platforms Executive to test and QA new website deployments
  4. Ensure SEO best practices are implemented across all CMS / websites and by users of the system
  5. Develop guidelines and best practice documentation for content publication
  6. Adhere to KPI setting, tracking and analytics best practice
  7. Manage the Digital Asset Management system
  8. Review technologies and explore new developments in the digital landscape
  9. Manage the digital content budget
  10. Adhere to the One Bord Bia Operating Model


About You


Essential Knowledge, Skills & Capabilities


  • Degree level qualification in relevant discipline e.g. Digital Marketing, Marketing, Communications, Journalism etc.
  • 3+ years' experience in digital content or digital marketing with particular focus on digital content editing

Skills & Capabilities:

  • Strong attention to detail and high level of accuracy in written communications
  • Content Management System Experience.
  • Agency management experience
  • Demonstrable experience of SEO/SEM


Desirable Experience, Skills & Capabilities



  • Knowledge of Optimzely & Wordpress CMS
  • Understanding of PPC, email marketing, inbound marketing and social media

Skills & Capabilities:

  • Creative with experience in identifying target audiences and devising digital user journeys that engage, inform and motivate
  • Experience working on innovative and successful content strategies
  • Project management of digital projects on time, within budget and to a high standard
  • Proficient knowledge of website analytics tools


Closing Date/Time: Friday, 28 January 2022 @ 5:00pm (GMT/UTC)

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