Marketing Executive - 19 Month Contract

Do you have an interest in Irish Food, Drink and Horticulture?

Are you looking to make a difference in what you do and have the relevant experience?

Do you enjoy taking responsibility and like working in a small team?

Then you've come to the right place.

Marketing Executive - 19 month Specified Purpose Contract

Dublin

Reports To: Senior Manager - Marketing and Communications

Grade: 5

The salary scale for this role is € 53,036 to €72,765.

New Entrants to the Public Sector commence on the first point of the Scale.

Purpose

Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.

The Purpose of Your Role

To project manage Bord Bia’s marketing campaigns so as to increase awareness, relevance and impact with our target audiences in line with Bord Bia’s business objectives and strategy

What you’ll do:

1. Provide input into the planning of B2B and B2C marketing campaigns, which promote the reputation of the Irish food, drink and horticulture industry in the domestic and priority export markets.

2. Implement B2B and B2C marketing campaigns, ensuring alignment with key initiatives undertaken by the wider Marketing team.

3. Develop insight- led briefs for the media agency and work with them to devise a targeted media strategy, plans and media KPI targets, incorporating input from the independent media auditor.

4. Manage the adaption and development of new creative content for campaigns and as part of broader integrated marketing initiatives, in line with brand guidelines.

5. Review marketing campaigns in terms of effectiveness in meeting marketing objectives and value for money.

6. Provide project and budget updates as required.

7. Co-ordinate the collection and inputting of KPI results from team’s campaigns into the Marketing Evaluation Framework.

8. Maintain and manage the risk register for the Marketing Department.

9. Manage campaign and project budgets in line with One Bord Bia processes and guidelines.

10. Adhere to the One Bord Bia operating model.

Essential Knowledge / Skills / Capabilities

Knowledge:

• Marketing – strong foundation in best practice marketing to deliver on business objectives and associated marketing KPIs.

• Media landscape – good understanding of the role different media channels can play in moving target audiences through the marketing funnel.

Skills & Capabilities:                  

• Three years+ experience in developing and implementing B2B and B2C marketing plans and campaigns in a company (‘client’) setting. 

• Experience of briefing and managing media buying and creative agencies to deliver media plans and creative content.

• Experience in evaluating campaign performance.

• Budget management.

• Collaboration to ensure cross-organisational working and industry focused outputs.

  
  

Desirable Knowledge / Skills / Capabilities

Knowledge:

• Food, drinks and horticulture industry

• Public service

• FMCG experience

• Growth mindset to ensure campaigns deliver on sector business objectives

• Strong interpersonal, verbal and written communication skills

  
  

Skills & Capabilities:

• FMCG experience

• Growth mindset to ensure campaigns deliver on sector business objectives

• Strong interpersonal, verbal and written communication skills

  Closing Date/Time: Friday, 27th March 2026

@ 17:00 (GMT/UTC)

Learn more about working at Bord Bia. Click here!



Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us. Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience. Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.

Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at humanresources@bordbia.ie