Overseas Market Specialist, Germany

Do you have an interest in Irish Food, Drink and Horticulture?

Do you enjoy taking responsibility and like working in a small team?

Are you looking to make a difference in what you do and have the relevant experience?

Then you've come to the right place.

Overseas Market Specialist, Germany

Dusseldorf

Reports To: Overseas Market Manager, Germany

Grade: OSMS

Purpose

Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.

Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.

In this role, you will support the development, implementation and measurement of Bord Bia’s client support services and activities, to build and deliver sustainable business lead conversions for Irish food and drink exporters in the sectors of strategic priority within the region.

What you’ll do

1. Deliver assigned Bord Bia client services relevant to the local market and in line with the market and sector strategies in areas such as:

• Strategy and Direction

• Brand, Marketing and Comms

• Insight, Inspiration and Market Intelligence

• Innovation, New Product and Brand Development

• Market Entry, Sales and Activation,

• Sustainability

1. Become a regional market insights expert, collating and disseminating relevant and timely market and sector information to Irish client companies, and sharing knowledge with colleagues in line with Bord Bia best practice.

2. Proactively maintain and develop a network of regional trade contacts, including customers in priority sectors and channels, local representatives/partners of Irish clients and other priority stakeholders.

3. Localise and implement lines of communication from Bord Bia for owned media platforms (e.g. social media channels, German language website/webpages) and for B2B trade and media engagement initiatives to optimize reach and impact.

4. Contribute to the development and annual review of Bord Bia’s strategy implementation plan for the market by developing local strategy plans and delivering on assigned KPIs.

5. Effectively manage assigned budgets in accordance with Bord Bia processes and policies.

6. Adhere to the One Bord Bia Operating Model

7. Manage and mentor a Bord Bia Global Graduate including assigning appropriate projects, providing timely feedback and supporting learning assignments.

8. Support the management of external agencies and third-party contractors (e.g. creative agencies, media agencies, audit agencies, researchers etc.).

About You

Essential Knowledge, Skills & Capabilities

Knowledge:

• Generating and distilling market insights

• 3+ years’ knowledge operating in business development/ marketing/ key account management/ insights/ project management type role

• Building professional relationships with suppliers, trade customers, media & government, both in Ireland, and the marketplace.

Skills & Capabilities:

• Ability to communicate and operate confidently in a business environment in both English and German, both written and spoken

• Influencing, relationship-building and negotiating skills, adapted to the local culture

• Excellent communication (written, spoken) & presentation skills,

• Proficient business use of the full Microsoft Office suite

Desirable Knowledge, Skills & Capabilities

Knowledge:

• Degree level qualification or equivalent in a relevant discipline, e.g. Business, Marketing, Food Science, etc.

• Knowledge of the Irish Food, Drink & Horticulture industry

• Membership of relevant professional bodies

• Successful implementation of trade and/or consumer marketing campaigns.

Skills & Capabilities:

• Experience in the use of Salesforce or equivalent CRM and video conferencing systems.

• Experience operating professionally in different cultures

Closing Date/Time: Monday, 12 October 2026 @ 09:00hrs (GMT/UTC +1)

Learn more about working at Bord Bia. Click here!

Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us. Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience. Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.

Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at humanresources@bordbia.ie