Overseas Market Specialist, South East Asia



Reports To: Overseas Market Manager, South East Asia

Grade: OSMS


The salary scale for this role is SGD92,154-113,273; with Long Service increments of LSI1: SGD116,671 and LSI2: SGD121,338.


New Entrants to the Public Sector commence on the first point of the Scale



Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.

Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.


In this role, you will support the development, implementation and measurement of Bord Bia’s client support services and activities, to build and deliver sustainable business lead conversions for Irish food and drink exporters in the sectors of strategic priority within the region.


What you’ll do

  1. Support and deliver assigned client services relevant to the local market (e.g. market information and advisory, retail/foodservice/online campaign activation, tradeshows, seminars and customer engagement events), in line with the market strategy implementation plan and the Bord Bia Corporate and Sector strategies.

  2. Become a regional market insights expert, collating and disseminating relevant and timely market and sector information to Irish client companies, and sharing knowledge with colleagues in line with best practice set out by The Thinking House.

  3. Proactively maintain and build a network of regional trade contacts in priority sectors across all channels and in various roles within identified key accounts.

  4. Localise and implement lines of communication from Bord Bia, ensuring optimum  each for Bord Bia’s trade messaging on industry capabilities and our unique sustainability credentials, and Bord Bia’s consumer messaging on our unique product attributes in relevant priority sectors via local PR and consumer media buying.

  5. Contribute to the development and annual review of Bord Bia’s strategy implementation plan for the market by developing local strategy plans and delivering on assigned KPIs.

  6. Effectively manage assigned budgets in accordance with One Bord Bia processes and policies.

  7. Operate as Bord Bia’s lead point of contact with international customers in adherence to the One Bord Bia Operating Model.


About You


Essential Knowledge, Skills & Capabilities



  • 3-5 years’ experience generating and distilling market insights

  • Successful implementation of trade and/or consumer marketing campaigns or events

  • Proven experience of building professional relationships with suppliers, trade customers, media & government, both in Ireland and the marketplace

Skills & Capabilities:

  • Experience operating in a marketing or business development role

  • Experience operating professionally with different cultures

  • Communication, influencing and negotiating skills, adapted to the local culture

  • Digital first mindset

Desirable Knowledge, Skills & Capabilities



  • Degree level qualification or equivalent in a relevant discipline, e.g. Business, Marketing etc.

  • Experience & knowledge of the Irish Food, Drink &Horticulture industry

  • Experience & knowledge of the Southeast Asian Food & Drink industry

  • Experience in project and/or budget management

Skills & Capabilities:

  • Experience in the use of Salesforce or equivalent CRM and video conferencing systems.

 Closing Date/Time: Wednesday, 13 December 2023 @ 4:00pm (GMT/UTC)

Learn more about working at Bord Bia. Click here!


Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone, and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us. Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience. Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.


Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at humanresources@bordbia.ie

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